Marvin Rae Sandoval.
United States
Meta Certified professional with over 15 years of experience leading, planning, developing, and executing digital marketing campaigns on Google, Facebook, LinkedIn, TikTok, and YouTube; B2B and B2C brand building; e-commerce strategy and execution, and marketing analytics.
Advanced proficiency in both fundamental and technical aspects of marketing tech platforms and an excellent communicator of ideas.
About me.
I've always been fascinated with technology. When I was a kid I tried to study just about every system file in our old Windows 95 PC just to understand what each file does. I still carry this innate skill in problem-solving in my work today as a digital marketer.
I get my "flow" when I work with ideas. People who know me personally might describe me as someone who always comes up with ideas. Sometimes funny. Often crazy. At times smart.
Creating, challenging, and refining ideas lets me appreciate the data behind the process. There's is delight in discovering patterns in the data to inspire solutions for my team and clients. Especially with marketing data, as it's a reflection of human insights.
Experience.
Co-founder and Digital Operations Director
Hammerspace Inc.
Manila, Philippines
1. Improved year-on-year average Cost Per Acquisition on Meta, Google, and LinkedIn by 83.0% for a leading mobile service provider in the Philippines.
2. Implemented advanced conversion tracking and ad attribution using pixel data and conversions API for all lead generation campaigns resulting in a 2X improvement in average conversion rates.
3. Managed over $1M of ad campaigns and achieved a high ROAS of over 10x on key e-commerce and retail clients in the categories of lifestyle & fashion, home essentials, tech, fitness, and real estate.
4. Strategically guided the execution of over thirty Google SEM and SEO campaigns.
Digital Analytics and Insights Lead
Propel Manila
Manila, Philippines
1. Led the agency in the strategy and process design for digital marketing and email campaigns for Samsung Mobile and Uniqlo Philippines.
2. Pioneered the use of social listening (Nuvi) as a part of the agency’s analytics reports.
Sr. Digital Marketing Manager
Heroleads Thailand
Bangkok, Thailand
1. Designed the strategy and implementation guidelines for growth marketing and content management using HubSpot CRM.
2. Managed a team of local and foreign digital marketing and data experts working on lead generation campaigns of various B2C clients in service and retail categories.
Digital Strategic Planner
Publicis Manila
Manila, Philippines
1. Launched quarterly and annual integrated marketing campaign strategies for Nestlé Philippines and Procter & Gamble Philippines.
2. Planned and launched the agency’s Social Command Center that served as a hub for real-time social media engagement and campaign analytics.
Data & Analytics Manager
Loudwhistle
Manila, Philippines
1. Created the process workflow for the team’ssocial engagement strategy using Radian 6 social listening platform.
2. One of the early adopters of integrated Facebookand Google analytics data analysis.
Education and Certifications
Bachelor of Science in Development Communication
University of the Philippines
Los Banos, Laguna
Philippines
Meta Certified Media Planning Professional
Meta, Inc.
Issued on April 2024
https://www.credly.com/badges/6eba742e-6086-4a48-bba4-6e997de0500a/linked_in_profile
Data Science (Short Course)
Analytiks
Online Certification
Skills and Competencies.
Full Funnel Digital Marketing
There are several tried and tested strategies that I use in full funnel digital marketing campaigns including ad remarketing and custom audience generation. These are often deployed in conversion campaigns on social media platforms and on Google search as SEM.
I look at digital marketing campaigns not as a siloed set of tasks, but as an integral part of successful business. My approach is to see through the business' core challenges and what could be the role of digital in bringing a real and tangible impact to the bottom line.
E-commerce Sales Strategy
I've had the opportunity to work on several e-commerce retail brands in these categories: fashion & apparel, home & living, tech accessories, and wearables. Aside from the quantitative part of marketing for e-commerce brands, I have a strong sense of what type of content would work for a particular audience. In 2021, me and my team won Gold for Excellence in Influencer Marketing* for Garmin Philippines as a strong testament to our expertise in the field.
*https://awards.marketing-interactive.com/marketing-excellence-ph/2021-winners/
Leadership and Managment
Co-founding, managing, and growing a startup agency in the Philippines was a culmination of my leadership experience. My leadership style sits somewhere between visionary / collaborative / participative. I pay close attention to excellent team communication. I believe that great ideas flourish when communicated very clearly and this ultimately is reflected in the output that our clients and customers see.